Brand-led communities are a powerful way to increase customer engagement. They offer a platform for your members, allowing them to share their knowledge and establish a connection with your brand. They are also great for content marketing platforms that can scale your content marketing campaigns.
There are many options available for creating brand-led communities. Some of these options include Kajabi, Mighty Networks, and Slack. Each one offers different functionality and features. All of them can help you create a brand-led community that will help you attract new customers and build a strong customer base.
An intuitive user interface is the first thing you should look for in a community platform. The user interface should allow members to search for information from any device and take part in discussions. You should have an automated security system in place and tools that prevent spamming. These tools will give you a detailed view of the trends and activity within your community. It is also important to be able track how many users have taken certain actions. You should also have the ability to see which topics are popular and how many people are engaging with your community.
Software can create private and public virtual hangouts. Virtual hangouts enable users to share knowledge and reach out to experts. These virtual meetings can be made public or private depending on the needs. This is an excellent feature for professional communities.
It is possible to create a membership site using community software. This is a community website that is hosted on your domain. It contains user profiles, courses, subscriptions fees, and an activity stream. A membership site may also be hosted in a mobile app.
Many of these community software choices are white-label. That means you can use and brand your own domain. Some are also based on social media platforms, which means that you can integrate your social media accounts with your community software. These solutions may also give you the tools to connect with alumni and make connections for your events.
Vanilla, a community-based software platform, has an increasing number of integration options. Vanilla provides an open-source platform, but also offers a paid plan that includes more advanced features. They offer a 14-day free trial to test the platform. You can also choose one of their three paid plans. Plans start at 250,000 page views, and can go up to more than one million page views. There is also a free plan available with limited features.
Circle is another community software option. Circle is an application that integrates Slack, Kajabi, as well email marketing software. This platform allows users to create private and public spaces, search through custom search filters, and add members through custom profile fields. Circle integrates with Wordpress and WordPress. It also offers tools for creating secret spaces and a searchable member directory.
In addition to creating private and public spaces, community software can also create bots to encourage communication. These bots can answer members' questions, track their participation and send out automated emails with top questions and topics. They can also be used for gamification. Gamification encourages members in the community to be involved and boosts the participation.