Review can make or break a business's success or failure. A good review can help a new startup gain traction, and a bad one can destroy it. G2Crowd (the leading platform for reviewing business software) and Capterra have shown that reviews can create a snowball effect. While the first review may be the most difficult, it is what sets the direction for future growth. The second review is more impactful and requires less effort. Unfortunately, a negative review will slow down this snowball.
Customer service reviews
Customer service review are a great way of getting feedback on how customers and you interact with the company. These reviews can be valuable input for the review community and could be used to make improvements. A review should detail everything that happened, including the strengths and limitations of the company. Reviews should be friendly and should cover the whole customer experience. Readers will not benefit from reviews that focus on only certain aspects of a company’s services.
Anecdotal Reviews
Anecdotal reviews are not written by third-party reviewers but by customers. These reviews are often more personal and can help users relate to the content better. They can also be overexaggerated with data points. If you are considering a certain service, it is helpful to have anecdotal feedback.
Review requests by direct mail
Post-purchase emails are a great way to get customer reviews. Post-purchase emails are a great way to solicit reviews from customers. However, the product type will dictate the best time for you to send out solicitations. For example, if your product is seasonal, you need to send emails seven days after receiving it. This is because the product is only relevant for a limited time.
Avoiding fake reviews
Trust online can only be built by avoiding fake reviews. You can ensure that you are only contacting genuine customers to write reviews. Fake reviews are difficult to spot, but you can identify them and avoid them.