Imagery
Images can often influence the purchase decision of a customer in product reviews. The imagery can either be emotive or epistemic. An epistemic response consists of only cognitive content. In an emotional response it can include physiological changes, evaluative appraises, and facial expressions. Although psychologists have discussed this topic in the past, there is little discussion about the role of emotions in product consumption.
In product reviews, the imagery should be original. You won't be able to stand out with stock photos, so create your own. Remember, a picture is worth a thousand words!
Target audience
Writing a product review is a great way to identify your target market. You need to conduct audience research in order to identify your target audience. This includes researching your audience's age, gender, education level, geographic location, and other demographic information. You can also examine the types of content that they read and engage in. Social media can be a good source of information.
It is essential to identify your audience before you can create a review that is successful. Although it is impossible to predict the exact demographics of your target audience, you can find some common interests and challenges. This is known audience research and is a continuous effort.
